5 Signs Your Personal Brand Needs a Makeover

1. People Struggle to Describe You

When even close friends hesitate mid-sentence trying to explain what you do, your core message is blurred. A brand refresh begins by sharpening that one-line value promise so others can repeat it with confidence.

2. Visuals Feel Like a Patchwork

If your LinkedIn banner, Instagram palette, and presentation slides look like they were made by three different people, the audience senses inconsistency. Cohesive colour, type and image guidelines restore trust at first glance.

3. Engagement Has Flat-lined

Low saves, shares or replies tell you content is missing the mark. A strategic audit reveals whether tone, topic or format drifted from the needs of your ideal community.

4. You Attract the Wrong Clients

Discovery calls that end with “I thought you offered X” mean expectations and reality don’t align. Clarified positioning filters in the projects—and people—that genuinely energise you.

5. Your Own Bio Makes You Cringe

If reading your About page feels like scrolling an old social-media timeline, you’ve outgrown the narrative. Updating copy to match current expertise restores confidence for you and your audience.

Take-away: A makeover isn’t vanity; it’s alignment. Re-tell the story, refine the visuals, and watch credibility convert to growth.