The 90-Day Launch Timeline for Purpose-Led Start-ups

Weeks 1–2 | Vision & Voice

Stakeholder interviews crystalise mission, audience, and tone. Output: one-page Brand Purpose document.

Weeks 3–4 | Visual Identity Sprint

Logo, colour palette, and typography crafted in rapid iteration sprints. Deliverable: mini brand kit ready for rollout.

Weeks 5–6 | Digital Foundations

Build a three-section landing page in Framer and claim social handles with consistent avatars and bios.

Weeks 7–8 | Content Seeding

Publish an origin-story post, an educational carousel, and a founder video teaser to warm algorithms and audiences.

Weeks 9–10 | Community Warm-Up

Host a live Q&A and open wait-list sign-ups; collect early testimonials for launch momentum.

Weeks 11–12 | Launch & Amplify

Release product, distribute press kit, activate partner shout-outs, run micro-ads. Track KPIs in real time and celebrate publicly.

Following the timeline keeps purpose and pace in harmony—so your mission lands on schedule and with impact.